Digital Paid Advertising
Paid search encompasses some great tools to get your brand seen, these include Pay-per-click (PPC), Google Shopping, social advertising and more! Unlike SEO, Paid Search can be used as a short term strategy as both elements give you instant visits and revenue when set up and managed correctly.
Paid Advertising
Regardless of what marketing you’re doing, marketers focus on building communities, sharing content, generating leads/ sales and engaging their audience.
Paid advertising can often be a great way to increase your sales and brand awareness. While organic marketing strategies are important as they’re free! What if I told you that not only can organic and paid marketing work together, but that digital advertising can help you improve your organic efforts?
Google Advertising
Google Advertising often focuses on performance metrics like cost-per-acquisition and return on ad spend.
PPC (Pay Per Click) is when you bid on a range of keywords and your site appears in the coloured box at the top of the Google rankings or on social media in the places where your customers are. PPC is not always an advisable strategy because, as with most forms of marketing, you need to commit to spending the right amount in order to see the results.
For e-commerce clients, Google Shopping and Facebook shopping is often a must. Google shopping is different from PPC as you submit a feed of all your products to Google and a user can see the product in the search results. Both paid search models can be extremely successful when managed correctly. In addition, there’s many more options and types of Search Engine Advertising available that allows you to target your audience, control your costs and measure your success.
Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.
Social Paid Advertising
Social media has long been integral to a digital marketing strategy but only in the last few years have we seen its true power. Paid social media campaigns can help spread the word and reach out to a new customer segment.
With social media platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube, TikTok and LinkedIn, we are never short of ideas on how to promote your brand. Each platform has its own use, so reaching out to the right customer via the right media is vital.
Social media advertising often gives you a better return than Search Engine Advertising as you can pay less for more. Social media is important but while it may seem overwhelming, its importance cannot be overstated. It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business.
However, not all businesses are aware of the benefits of social media marketing. In fact, 50% of small businesses aren’t using social media to promote their business. This means you could be easily outdoing your competitors by adding social media advertising to your marketing plan!
Growing your brand awareness
A paid advertising plan will make it easy to spread the word about your products and mission.
Increasing your traffic
Using paid campaigns to advertise and linking it to your website will increase your traffic tremendously.
Promoting your products & services
This is ultimately why you invest in marketing, right?
Start paid advertising today
To learn more about how paid advertising could benefit your business, please get in touch.
Remarketing and Retargeting
Remarketing and retargeting are often used interchangeably, but there are key differences. Sometimes in marketing, the best people to target are those who have visited your site more than once or have already digitally interacted with you in the past.
Retargeting and remarketing both give the opportunity to reach these customers. And they are the ones more likely to purchase rather than first-time visitors.
Retargeting is mostly about serving ads to potential customers based on cookies while remarketing is usually based on email. Remarketing works by collecting the information of users and creating lists, which are used later to send sales emails