SEO | Search Engine Optimisation
SEO / Search Engine Optimisation should be one of most vital parts of your digital marketing strategy!
SEO is sometimes called search marketing, but call it what you want, it’s defined as the process of promoting and making your website visible as well as placing you on the first page for organic search terms.
What is SEO?
If you own a business, you’d want customers to find your website by typing certain keywords into the search engine bar, for example, if you owned a graphics company, a customer could type in ‘leaflet printers near me’. With this search term- .you would want your website to appear for that search, preferably on the first page of the search engine’s search results.
This is organic traffic as you don’t have to pay for it and is often the best kind of traffic to get! SEO is fundamental to any business’s marketing plan. Search Engine Optimisation (SEO) is basically how and where you appear on a search engine like Google, Yahoo or Bing.
How do I get my website to appear the first page on Google?
To appear on the first-page of Google, your website will need a fair bit of work. Your website will need to be Search Engine Optimised, this means you will need strong, good quality and original content which is written in a certain way, as well as a backlinking plan, competitor research, keyword plan, site maps and more!
To begin appearing first page of Google pr any other search engine, you will need a good solid SEO plan. To find out more about SEO and how ONE Marketing UK can help, please get in touch.
Choosing the right SEO Marketing Strategy
Mmany businesses will outsource their SEO marketing , but please be careful when choosing a marketing company as not all marketing specialists will know the right SEO practices. It’s also important to stay away from black hat EO.
There are two types of SEO, White hat SEO and Black Hat SEO. Black hat SEO refers to techniques and strategies used to get higher search rankings often quite quickly, but requires you to break search engine rules. It usually focuses more on appearing first, without little care to how you appear to humans.
White Hat SEO uses various techniques and strategies that target a human audience as well as following the search engine rules.
Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, back linking, as well as writing content for human readers.
Those who use white hat SEO expect to make a long-term investment on their website, as the results last a long time, whereas black hat will often lead to your website being banned or penalized and often looked down on by other businesses.
SEO | A long term solution
It’s important to understand that SEO isn’t about instant gratification but more about your long-term plan. It can take a while to get a good to a good SEO position, however once you have achieved this, it becomes difficult for your competitors to remove you from that position. Ranking for a super popular keyword is difficult and requires time and a good SEO strategy. It’s important to note as well that SEO isn’t a one-time event and often results may not be visible for months. Therefore, it’s important to understand that this process takes time.